The 1338 Tryon study reveals that nine out of ten (90%) people remember the companies whose promotional items they have received. According to this report, the triggers can be either the company name or the logo.
Also, at least 67% of consumers research the brand names on these promotional items on the internet. This is a great way to increase eyeballs on your brand and create more awareness.
Lastly, if you attend trade shows and exhibitions, you’ll love this. According to the 1338 Tryson research, trade fair visitors are 50% more inclined to stop at exhibits that give away free items.
While free giveaways may seem like a small gesture, they go a long way in marketing. Catchy promotional items trigger consumers’ memories. They’ll always think of you each time they see your brand name or logo.
