
The Halo Effect: Upgrading Your University’s Prestige at International Academic Conferences
🟡 THE HALO EFFECT RATIONAL ► Understanding the Halo Effect in Higher Education A “halo” traditionally refers to a circle of light associated with radiance, brilliance, or glory. In the realms of psychology and marketing, the “Halo Effect” is a powerful cognitive bias where a person’s positive impression of one specific trait positively influences their overall judgment of an entity.

































































